WHO ARE OFFICE OUTLET?

Office Outlet is the largest Office Supplies and Print retailer in the UK. They operate 94 stores across the country and approached Alex to start and grow their Facebook Advertising Campaigns and increase traffic in-store and online. When Alex received the contract to work for Office Outlet no social media advertising was present and he had to develop the entire social marketing plan. 

OUR APPROACH

After multiple meetings with the Chief Executive and Head Of Marketing our core focus was to use Facebook Advertising to promote and drive people in-store to the offers available. This included Seasonal Campaigns, Back To School, Valentines Day, Birthdays, Back To Work, Halloween, Black Friday. Once the transactional website was live we used a mix of direct response and in-store offer campaigns. Alex created and managed 220 campaigns for Office Outlet over a 17 month period with a total spend of £1,135,602.

SPLIT TESTING CREATIVES & AUDIENCES

22,599,795 People Reached, 2,525,256 Website Clicks