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CASE STUDY

Social Media Advertising & Lead Generation For Ball Launcher 

1,386 leads generated from Facebook and Instagram advertising campaigns with a 50% reduction in cost per lead. Complete sales pipeline setup and CRM integration for sales team.  995,912 3 second video plays on Facebook and Instagram.  

WHO ARE BALL LAUNCHER?

Ball Launcher are an innovative company who invented and produced the world's leading football launcher. Ball Launcher is well respected company used by top level Premier League football clubs, training academies and grass route clubs.

OUR APPROACH

After multiple meetings with the founder and MD, Alex put a strategy together for the entire digital marketing strategy from start to finish.

 

Before working with Alex, the whole lead generation and sales process was managed by an excel spreadsheet. Alex mapped out the sales process for Ball Launcher and created a sales pipeline and CRM system using Active Campaign.

 

Once the infrastructure had been created, Alex then started to focus on Facebook and Instagram advertising campaigns to attract more leads and customers for the sales team. The campaigns to date have produced 1,386 leads with a significant number turning into sales.

 

We are now running campaigns in countries like Sweden to expand on the international client base. 

SPLIT TESTING CREATIVES & AUDIENCES

1,386 Leads Generated. £7.48 Per Lead 

Alex has been and continues to be excellent for us in terms of both his Digital Marketing expertise and his professionalism and commitment to us as his client.

 

His organised and trackable approach really allows you to see and understand how your campaign is working and what your audience responds well to.

 

We take great confidence that our budget is being spent wisely under Alex's control.

 

Daniel Judge - MANAGING DIRECTOR BALL LAUNCHER 


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